ARKADELPHIA – Ouachita Baptist University Athletics has announced the hire of Dr. Caroline George Fletcher as assistant director of communications.

Fletcher joins the Ouachita Athletics staff after serving in multiple roles at Delta State University in Cleveland, Mississippi since 2013, including a combined five years working in the athletics department and eight years working in the university's communications and marketing department.

"It's exciting to welcome Caroline and her family to Ouachita," said Ouachita Assistant Athletic Director Brian Ramsey. "Her knowledge and skill set in communications and marketing, especially at the NCAA Division II level, is going to be impactful for the Ouachita Athletics brand. I'm thrilled to have someone of her caliber as a part of our team."

For the past two years at Delta State, Fletcher has served as coordinator of marketing and media relations for the department of athletics. She was responsible for content creation and marketing for 380 student-athletes and 13 intercollegiate athletic programs. During her tenure, Instagram followers increased 31.3% across 12 accounts, including football (42.7%), men's basketball (40.5%), women's basketball (42.7%), and baseball (48.8%).

From 2016-2024, Fletcher served as DSU's digital media coordinator. During that period, social media followers for the university's official accounts grew exponentially: Instagram (108.1%), Facebook (63.6%), and Twitter (32.5%). She is a six-time College Public Relations Association of Mississippi (CPRAM) award winner and Collegiate Advertising Awards (CAA) winner.

Before moving into the full-time role with the DSU communications and marketing staff, Fletcher was a graduate assistant and intern in the DSU athletic department, serving as the primary media contact for men's and women's basketball, men's and women's soccer, cross country, softball, and football, while assisting with swimming & diving, golf, and baseball.

Fletcher previously worked in the sports information office at Union University from 2010-2013. With the Bulldogs, her duties included game day operations for all 11 intercollegiate sports, including primary statistician for nine sports.

Fletcher earned a Bachelor of Science in Sport Management with an emphasis in Sport Marketing from Union in 2013, a Master of Science in Sport and Human Performance with a concentration in Sport Administration from Delta State in 2015, and, most recently, a Doctor of Philosophy in Sport Management from Troy University in 2022. She is married to Jonathan Fletcher, Offensive Line Coach/Run Game Coordinator for Ouachita Football. They have two daughters, Harper and Palmer.